Italy holidays
Italy exhibits culture and history from top to toe – and she’s a rare natural beauty, too. The country’s empurpled Tuscan hills, fascinating ancient cities, glistening Italian lakes and spellbinding coastlines have enticed visitors for centuries, continuing to do so today.
Our cheapest holidays to Italy
Those seeking peace and relaxation should head to the verdant region of Umbria – a picture of rolling hillsides, vineyard estates and traditional medieval towns. Otherwise, you can soak up the sun on a secluded beach in Sardinia, or discover the legendary allure of the Amalfi Coast, where the turquoise waters of the Mediterranean Sea fringe vertical clifftop villages with fragrant lemon groves.
Pristine beach coves meet whitewashed hill towns in southern Puglia, one of Italy’s most forgotten destinations, while the island of Sicily continues to seduce travellers with its dramatic landscapes and abundant cultural treasures.
Echoes from the past are everywhere in Italy. Don’t miss the Colosseum in Rome, the Renaissance masterpieces of Florence and Venice’s intricate network of romantic canals – or follow Leonardo da Vinci to Milan, Italy’s metropolitan hub of fashion and design. Italian cities can become flooded by descending tourists keen to see it all – but you can easily head out of the city to breathe in the fresh air around the Italian Lakes. And while everyone wants to photograph one very famous leaning tower, there are plenty of quieter hinterlands to explore, too, whether you aim to ski in the Alps or sip Chianti on a Tuscan terrace. Simply book flights to Italy to discover it all.
Carefully selected Italy hotels
Best hotels in Italy for all types of traveller
Book your Italy holiday with British Airways and get ready to enjoy the romantic, the gastronomic and the historic. Our carefully-selected holidays suit every traveller.
If you’re seeking sunshine, find it on Italy’s heel in Puglia, where you can stay at the luxurious Borgo Egnazia and play on the hotel’s massive 72-hole golf course.
Lake Como is widely renowned as a luxury holiday destination, where the rich and famous hide away in summer. Join them at Grand Hotel Tremezzo, a gorgeous historic hotel set on the lake shore, with three swimming pools and a fleet of ‘water limousines’ ready to whizz you around the lake.
Maybe you, like Hepburn, are in the market for a Rome holiday. Stay at the Rome Times Hotel, a modern four-star set on one of the capital’s popular shopping streets, and you’ll have the whole city at your fingertips.
Italy holiday FAQs
Although you can easily embark on a Rome city break, the city is so full of historic attractions that you can enjoy longer Rome holidays, too. Milan holidays and Florence holidays are perfect for culture vultures, while Venice holidays tend to attract lovebirds. The rugged Amalfi coast and pristine beaches of Sardinia provide a nice natural respite from the hustle and bustle of Italy’s busy cities.
Nature lovers can look forward to ski holidays in Italy and consuming gelato during lovely beach holidays on the Italian Riviera (don’t worry, you can enjoy gelato during city breaks in Italy, too). Top-notch Rome attractions include the Pantheon and Colosseum, but the many museums and art galleries are also worthwhile places to visit in Rome. Many keen fashionistas flock to Milan to shop, and the city’s Teatro Alla Scala boasts world-renowned live entertainment. Meanwhile, fun things to do in Venice include riding a gondola and touring the small neighbouring islands of Murano and Burano.
There’s no shortage of package holidays to Italy, but not every holiday type will suit you. You can often find cheap holidays to Italy by searching for short breaks to Rome and other cities. Another way to manage your beach trip budget is to book all-inclusive holidays in Italy, in destinations like Sardinia. Family Italy holidays are well spent in countryside villas in tranquil Tuscany or overlooking the sea in Sicily.
Italy’s beaches come in some fantastic settings, from the sun-ripened shores of Sicily to lovely Puglia, on Italy’s sandy heel. The beachside town of Viareggio in Tuscany has some lovely fish restaurants, Belle Epoque villas and luxury hotels.
Italy’s art is priceless, but holidays there don’t have to be. Pick one of our cheap holidays – and save money when you book a package holiday. Head to Rome, where the popular Dei Mellini offers well-priced rooms – plus a complimentary breakfast which will fill you up before a tour of the sights. The Pantheon, the Trevi Fountain and the park at Villa Borghese are all free to visit.
A Riva parked on the shore of Lake Como, seats for Verona’s opera season in hand, tickets to Milan’s fashion week: there are many ways to enjoy luxury holidays in Italy. Why not start in Venice? The canal city is filled to the gills with luxury waterside hotels. Stay at Belmond Hotel Cipriani on Giudecca island and enjoy its Olympic-size swimming pool, and the unique, romantic views over the lagoon.
Treat your bambinos to a warm welcome in Italy. They’ll love the food (pasta and pizza for days) and the history (gladiators and battles), plus there are plenty of family-friendly hotels. Older children better be on their best behaviour at the immaculate five-star Villa Cora in Florence, but there’s plenty of space in the rooms for family holidays, and staff make everyone feel welcome.
Find inspiration in our travel articles
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Alpine Lakes & Mountains
Picture yourself in an Alpine meadow with your feet in glacial meltwater and your face in the sun. The hills aren’t alive with the sound of music. You’ll more likely hear chattering hikers or the soft burr of a freewheeling bicycle. Holiday in the Alps in summer: they’re sublime.
Shake up your summer holiday
Whether you’re looking for Caribbean-style beaches closer to home or want to indulge in a hefty dose of culture without the crowds, these alternative escapes are guaranteed to make your summer sizzle.
Why choose British Airways Vacations?
The British Airways experience is more than a flight.
We offer carefully chosen hotels, resorts and villas in the most amazing places, and car rental with no hidden extras. Our access to the extensive British Airways global network and oneworld® alliance puts us in a unique position to create packages with convenient flights across the globe. From start to finish consider your vacation taken care of.
Small deposits
Secure your vacation with a small deposit and spread the cost with flexible installments.
Baggage allowance
All of our vacation packages include a generous checked baggage allowance.
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Terms and conditions
- Flight only prices are updated every 24 hours and are accurate when published. Flights at these prices are limited and may sell out quickly.
- Package vacation prices (flight + hotel or flight + car) prices are updated every 24 to 48 hours and are accurate when published and may vary upon reaching subsequent pages. Availability may be extremely limited particularly during peak periods.
- Return fares displayed are the lowest adult return prices in the cabin specified including taxes, fees and carrier charges, based on a 7-day return journey.
- Package vacation prices (flight + hotel and flight + car) shown are in USD per person based on 2 adults sharing one room or one car and prices include taxes, fees and carrier charges unless otherwise specified. Flight + car prices based on drivers aged 30-70 years.
- Additional charges will be applied for payments made using a corporate credit card.
- Advertised fares are available on ba.com. Additional charges may apply if purchased through British Airways outlets or travel agents.
- Combine and save on Vacations: Guaranteed savings are only available when booking a Flight + Hotel or Flight + Car booking including one land product, it does not apply to a ‘Customise your trip’ vacation including more than one hotel and / or car.
- Standard British Airways terms and conditions apply.
1. Vacation Sale offers can be booked online at ba.com or through the British Airways call centre from January 6, 2026 and January 22, 2026 at 23:59 EST.
2. Vacation sale offers are valid on travel between January 6, 2026 and September 30, 2026. All travel must be completed by September 30, 2026. For travel from all British Airways operating airports in the US.
3. To qualify for the up to $400 discount per booking offer certain booking requirements must be met.
4. The savings are $50, $100, $200 or $400 and apply to new Vacation Package bookings only where a minimum spend is met:
a. Vacation Package bookings with a total cost of $8,000 per booking can save $400 per booking.
b. Vacation Package bookings with a total cost of $5,000 per booking can save $200 per booking.
c. Vacation Package bookings with a total cost of $3,000 per booking can save $100 per booking.
d. Vacation Package bookings with a total cost of $1,500 per booking can save $50 per booking.
5. The savings are per booking.
6. A Vacation Package booking means any booking including round trip flights and either a hotel, car or combination of both for the duration of the travel period. Hotels/cars added to flights only after a flight has been selected or booked will not be eligible. To be eligible for savings, we invite you to choose ‘Flight + hotel’ or ‘Flight + car’ when commencing a search. Quotes in our ‘Create your trip’ booking tool will not include this offer and are discounted in a different way.
7. Flight + car Vacation Package savings are applied before any Extras (insurance waiver, car seats etc.) are added to the booking.
8. Prices advertised on ba.com include the additional discount where applicable.
9. Vacation sale lead-in prices include all airline-related taxes, fees, and carrier charges.
10. Economy flight and hotel package lead-in prices are based on 2 adults traveling on the same itinerary, round trip in Economy Class, pricing per adult person, based on 5 nights for double occupancy accommodation.
11. Economy flight and car rental package lead-in prices are based on 2 adults traveling on the same itinerary, round trip in Economy Class, pricing per adult person, based on 7 days Avis or Budget car rental in a ‘Group A Economy Manual’ car. Prices are based on drivers aged 30-70 years. (Automatic car rental available at higher prices).
12. Car rental prices do not include fees charged locally such as airport charges, additional driver, insurance, navigation aids and similar options.
13. All prices are liable to change at any time and are subject to flight, hotel and car rental availability. Availability is strictly limited.
14. Offers are valid for new bookings only, made during the promotional period. Valid only when combined with British operated flights or BA code share flights departing from a US gateway.
15. Prices are based on travel during dates and board basis stated.
16. Limited availability of flights at these prices. Individual travel dates are subject to availability. Promotional travel is subject to availability and capacity control, and availability may be limited over holidays and peak periods. The number of seats available on each flight at a particular fare may be restricted and it is possible that seats allocated to a particular fare on a particular flight may be fully booked even though seats are still available for sale at a different fare or booking class in the same cabin.
17. Deposits can only be paid for bookings created as flight + hotel or flight + car packages. All flight only, hotel, car and experience only bookings, and any hotel, car or experiences added to a flight only booking are excluded from this offer. The following deposit levels apply based on the total spend per booking:
I. Flight + hotel and flight + car vacations between $1000-$1999 - pay from $198 deposit per booking
II. Flight + hotel and flight + car vacations between $2000-$2499 - pay from $250 deposit per booking
III. Flight + hotel and flight + car vacations between $2500-$2999 - pay from $300 deposit per booking
18. The deposit balance will be due 28 days prior to your departure date. The actual payment date will be displayed on the payment details page. You can pay the balance in as many instalments as you want. This allows you to spread the cost of the vacation over a longer period. You will have full flexibility of when you make the payments and how much they are, the only requirement is that you must have paid the full balance by the balance due date.
19. British Airways holidays standard terms and conditions and conditions of carriage apply. For full terms and conditions please refer to https://www.britishairways.com/en-us/information/legal/package-booking-terms-and-conditions
20. All travel on BA operated flights is subject to BA's General Conditions of Carriage for Passengers and Baggage (see ba.com http://www.britishairways.com/en-us/information/legal/british-airways/general-conditions-of-carriage) and the notice and conditions of contract contained on each ticket and itinerary. Passengers carried by code share services are subject to the ticketing carrier's conditions of carriage.
21. British Airways is not liable for the reproduction of this offer or indirect access via third party websites of these terms and where such reproduction misstates or omits any of the information or terms and conditions connected with this promotion.
22. Normal booking conditions, including amendment and cancellation charges, of a hotel purchase apply.
23. Normal booking conditions, including amendment and cancellation charges, of a car purchase apply.
24. Cannot be combined with any other offer.
25. This offer may be withdrawn or limited by British Airways without notice.
26. Other significant restrictions may apply.
We reserve the right to cancel any bookings that violate any of these terms and conditions.